2022 RSA Conference
Brand Experience Design
Moscone Convention Center, San Francisco, CA – 2022
Directed, designed, and produced the Akamai booth for the 2022 RSA Conference, the tech industry’s premier cybersecurity event. The creative team seized on the opportunity to reach a security focused audience by recreating a security operational command center (SOCC) on the trade show floor. Going all in on black, the team designed a formidable and compelling booth, meant to convey the serious and pervasive threat landscape facing companies. A billboard sized video screen positioned above the booth’s entrance provided an impactful attract and dynamic canvas to stream video content. Within the booth, an immersive command center provided an interactive space to engage attendees and promote Akamai’s portfolio of security products.
Senior Art Director – Akamai Brand Creative, Digital Marketing
Guardicore Co-Branded Booth
Featuring a recent acquisition, a companion booth was designed offering attendees a deeper dive into Akamai’s integration with Guardicore’s unique software. Located on the opposite end of the venue, it was critical to establish a clear visual connection between the two spaces. A large monitor provided a scaled-down version of the primary booth’s video content, while a smaller screen provided demo space for one to one conversations.
