IBM Insight 2015
Brand Experience Design
Mandalay Bay Convention Center, Las Vegas, NV – 2015
The creation of a commercial ecosystem showcasing six industrial sectors anchoring the center experience at Insight 2015, IBM’s largest data and analytics conference. Located in the middle of the Mandalay Bay Convention Center, the design brought IBM’s Insight Economy to life by featuring customer success stories, testimonials, and product demonstrations. Using color and iconography to identify and differentiate, each booth invited attendees to experience how IBM’s products and solutions are impacting a particular industry. Subject matter experts led attendees through presentations and were available for one on one meetings.
Associate Creative Director – GPJ
Making the Invisible, Visible
Each booth immersed attendees in the industry showcased. Using recognizable imagery and iconography, each zone was staged to place attendees in the industry, giving the SMEs an engaging platform to explain how IBM’s products and solutions can transform their business. Hands-on displays gave visitors the opportunity to explore case studies and learn more.
