IBM InterConnect 2015
Brand Experience Design
Mandalay Bay Convention Center, Las Vegas, NV – 2015
Creative direction, experience strategy, and design of eight topic zones comprising the essential content for InterConnect 2015, the inaugural conference for IBM Cloud and Mobile. Spotlighting IBM’s recent acquisitions of cloud and mobile software solutions, the design presented conceptually abstract IT tools in a tangible and engaging way. Organized by industry, each topic zone featured immersive case studies showing the impact of IBM’s solutions on business and the economy. With regularly scheduled presentations in “pop-up” theaters, engaging product demos, and casual networking spaces, the GPJ team created a marketplace where attendees could seamlessly experience IBM’s ecosystem of products.
Associate Creative Director – GPJ
Bringing Industries to Life
Using bold color to identify and locate the various topic zones, the resulting floor plan was easy to navigate with industry-specific booths arranged according to key phases of the IT life cycle.
Share Customer Success Stories
Art direction for a printed brochure promoting IBM’s Client References, an initiative highlighting successful partnerships with enterprise customers. Brochure was available to attendees visiting the program booth.
