IBM Watson Experience

Experiential Design Case Study promoting IBM’s advances in artificial intelligence and introducing Watson technology to a broad tech audience at IBM’s premier Big Data and Analytics conference in Las Vegas. A dynamic and interactive exhibit was proposed. Based on the idea of a high-tech learning lab equipped with an immersive theater, the “Watson Lab” would provide attendees with a hands-on, interactive engagement with IBM’s unique, self-learning software. The Watson story would be told by showcasing a series of success stories, detailing the advancements made in a wide variety of industries.

Associate Creative Director – GPJ