Akamai Security Brand Initiative

Proposed an alternative look and feel for the Akamai brand, inspired by the aggressive growth of the threat landscape facing companies. At the time, Akamai’s marketing efforts were focused on growing their business in cybersecurity and needed refreshed graphics for upcoming campaign initiatives. Sketches serve as imaginative visualizations of the digital marketplace, built with simple, geometric blocks wrapped in actual DDoS code. Considering the serious financial risks posed by hackers, the design’s objective was to promote Akamai’s edge computing platform, highlighting the product’s ability to suppress threats closer to the end user.

Senior Art Director – Akamai Brand Creative, Digital Marketing