One Court Square

Brand identity system introducing One Court Square to the New York commercial real estate market. To attract a Manhattan audience, this Brooklyn icon needed a brand that projected confidence, premium quality, and accessibility. Carefully considered typography combined with bold, confident color lets the messaging do the work while a more restrained graphic design provides support. Copywriting is punchy with a strong point of view, treating the target audience as knowledgeable, decisive, and intelligent. Marketing deliverables included brand guidelines for OOH advertising, an ebrochure, and a marketing center to showcase the property to prospective tenants.

Senior Designer – Neoscape