Sandman70 Brand Identity

Following a decade of design, Sandman70 needed rebranding. Through a process of rapid iteration, a flexible and reconfigurable brand system was created. Four distinct, but interrelated brand variations were developed in parallel. Inspired by stenciling, industrial printing, and sci-fi illustration, the designs use geometry, hard edges, and contrasting colors to create a more contemporary look and feel. The various marks were rendered using a simple color palette to quickly test the viability of the various logos. Numerous brand applications and activations were used to test-drive the brand systems.

Creative Director – Sandman70 Design