IBM Insight 2014 EXPO Theater
Brand Experience Design
Mandalay Bay Convention Center, Las Vegas, NV – 2014
Creative direction and design storyboarding for a promotional video welcoming attendees to the annual IBM Insight 2014 conference. Introductory animation sequence projected onto a massive, billboard size video screen positioned above the feature theater stage. Functioning like a mini-general session, the feature theater served as a presentation platform where guest speakers presented IBM’s latest innovations in the field of big data and analytics. Reflecting data in motion, design direction animates the conference brand using dynamic scale shifts, transparent layering, and kinetic movement to communicate the speed, flexibility, and depth associated with IBM’s data and analytics solutions.
Associate Creative Director – GPJ
