Adobe Product Marketing Illustrations

Software Product Marketing Campaign
Owen Jones and Partners, Portland, OR – 2008

A series of illustrations promoting Adobe’s enterprise level software as an essential toolkit for businesses to increase their efficiency, productivity, and communication. Allegorical images showing exaggerated scenarios were used to illustrate the challenges, or “pain points,” businesses face in a competitive marketplace. From web-conferencing tools like Adobe Connect Pro® to form design software like Adobe® LiveCycle®, these new management products provided remedies to the problems and chaos depicted in the images. Illustrations were used in print and web advertising campaigns.

Senior Designer – Ditroën, Inc.

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Additional Spot Illustrations

A series of characters and sketched scenarios used as standalone illustrations for use in more text heavy ads. Illustrations added an element of color, humor, or graphic accent to marketing materials when needed.