
Umpqua Bank Moana Springs
Site-Specific Brand Artwork
Reno, NV – 2012
An intricate, powder coated aluminum design surrounding a walk-up ATM and wrapping around the corner of the building’s facade. LED lighting hidden inside channels creates a soft glow, illuminating the brand narrative. Design continues across the lobby windows, switching materials from aluminum to window vinyl. The design highlights the Moana hot springs, a natural geothermal aquifer in southwest Reno, NV. Circular medallions cascade vertically, paired with stylized clouds of water vapor, mimic the geysers’ frequent eruptions. Additionally, a digitally printed and backlit display wall wraps around the bank lobby, continuing the geyser theme.
Senior Designer – Ditroën, Inc.







